The Effect of Service Quality and E-Service Quality on Customer Satisfaction in Bukit Vista Hospitality Customers

In the current digital era, service quality has developed into e-service (E-SERVQUAL) which contributes passively and actively to services through electronic media facilitate delivery consumers. Bukit Vista Hospitality is a hospitality villa management company that utilizes conventional online support its consumers be able provide competitive advantage in market. The study used quantitative methods by collecting data for 208 respondents using purposive sampling technique was analyzed multiple linear regression analysis IBM SPSS 22 software. results showed had positive significant influence on customer satisfaction. Hypothesis testing states have partial simultaneous relationship also show an effect of 35.4% It recommended improve because it found satisfaction so very relevant this aspect order create much better